Ngāi Tahu Aho

Scope
The Aho brand is an authentic expression of the culture, values and creativity of Ngāi Tahu – the indigenous people of the South Island. It has been developed by Te Rūnanga o Ngāi Tahu to honour, celebrate and share Māori culture and creativity in a way that will sustain it and create a platform for it to develop into the future.
Ngāi Tahu approached Kafanelis to develop the Aho brand.

Solution
Kafanelis developed the brand identity for Ngāi Tahu Aho involving photographic direction , development of collateral and design and development of the Ngāi Tahu Aho website. We managed the entire process from thinking to execution which resulted in a more cohesive brand message.